Real Business Connections How “The Go-Giver” Bob Burg Gives Exceptional Value (LST #86)
When you consistently offer immense value to others, conducting business becomes not only more fulfilling but also more financially profitable. By adopting a ‘Go-Giver’ mentality and focusing on delivering exceptional value to others, you simultaneously cultivate significant value for yourself, paving the way for financial success.
In this incredible episode, Ben Albert interviews Bob Burg, Co-author of the international bestseller The Go-Giver. Bob is also the Founder of The Go-Giver Success Alliance, whose mission is to create prosperity for all by sharing The Go-Giver way of doing business and living life.
Bob shares the core purpose of his book, The Go-Giver, emphasizing what it truly means to be a Go-Giver. Discover how to stand out in the competitive business landscape and effectively communicate your value through the profound concept of the 5 elements of value.
Additionally, Bob emphasizes the significance of the law of receptivity, highlighting that the key to effective giving lies in staying open to receiving.
Watch the full episode on Youtube: https://youtu.be/FifwTVDsHiY
Let’s tap into some of his wisdom.
During this episode, you will learn about:
[01:22] Introducing today’s guest, Bob Burg
[01:36] Bob’s book, The Go-Giver: https://thegogiver.com/the-go-giver/
[02:30] The purpose of The Go-Giver book
[06:25] How to stand out in the competitive business landscape
[08:32] How to communicate your additional value: The 5 elements of value
[11:24] The law of receptivity- The key to effective giving is staying open to receiving
[16:51] Bob’s definition of humility
[21:19] What it means to be a Go-Giver
[22:41] Review of Alex Hormozi’s new book launch for ‘$100M Leads.
[26:02] Integration assignment
[28:15] The Go-Giver Podcast: https://thegogiver.com/podcast/
[28:26] Connect and support Bob Burg
Website: https://burg.com/
Key Takeaways:
• People won’t buy from you simply because you have a quota to meet, need the money, would like the sale to happen, or because you are a nice person. They will choose to buy from you because they believe they will ultimately be better off by doing so than by not doing so. [03:42]
• “Money is simply an echo of value.” ~Bob Burg [04:21]
• “When you sell at a low price, you are a commodity. When you sell on high value, you are a resource.” ~Bob Burg [08:04]
• Giving and receiving are not opposite concepts; they are two sides of the same coin and work in tandem. [12:03]
• Humility is understanding your strengths and weaknesses, and being grateful for what you have. [16:51]
• Becoming a go-giver means you understand that your focus is on bringing immense value to others. [21:34]
• When you focus on providing immense value to others, you also create much value for yourself. [24:15]
• If you want to make a lot of money in sales, don’t make making money your target. Instead, make serving others your target. When you hit the target of serving others, you will receive a reward in the form of money. [26:59]
• Great salesmanship is never about the salesperson, the product, or the service. Instead, it revolves around the other person whose life you are trying to add value to. [27:28]
People Mentioned and Other Resources:
2. Gary Vee
3. The Go-Giver: https://thegogiver.com/the-go-giver/
4. Jab, Jab, Jab, Right Hook: https://bit.ly/46KtFCB
5. $100M Leads: https://bit.ly/3uNWzoc
Keep In Touch with Bob Burg:
Website: https://burg.com/
Twitter: https://twitter.com/bobburg
LinkedIn: https://www.linkedin.com/in/bobburg/
Facebook: https://www.facebook.com/burgbob
Instagram: https://www.instagram.com/realbobburg/
Linktr.ee: https://linktr.ee/bobburg
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