#61 - Tirrah Switzer Answers Your Win-Loss Questions | Tirrah Switzer, Community Brands

Win-loss month is here and we've got one of the best to get it going. Tirrah Switzer is the Sr. Director of Product Marketing at Community Brands, newly transplanted West Coaster, dog lover, and compete expert. She joined Adam to answer listener-submitted win-loss questions. 

Tirrah is famous within Klue's four walls for having built her compete and win-loss programs at the same time. As you'll see in this episode and throughout the rest of the month, compete and win-loss are two peas in a pod.

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Host: Adam McQueen
Producer: Ben Ronald
Audio Editing: Michael Panes

Key Moments:

(00:08) Celebrating win-loss month!
(03:56) Meet Tirrah Switzer
(06:13) How to get sales buy-in to your win-loss program
(08:52) Tirrah's most valuable win-loss insights
(09:53) Supporting product and marketing teams with win-loss insights
(12:10) Recommended cadence for win-loss readouts
(13:30) How Tirrah enables product teams with win-loss insights
(15:46) Tirrah's experience with running an internal win-loss program
(25:24) Building a compete and win-loss program at the same time
(28:22) Rapid fire! 


About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already u

Host: Adam McQueen
Production: Grayson Ottenbreit

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