636. Social Media Strategy Made Easy - with Jera Foster-Fell

Dec 7, 2020

Jera Foster-Fell, a master of social media marketing and personal branding, shares her insights on making virtual connections, finding TikTok success, nurturing your community, and writing powerful captions in this episode. She also talks about the struggles of starting out as a new brand online and the importance of testing things out and building a community instead of a following. You're going to learn so much from her!

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INSIGHT

Relatability Drives Followers

People follow you on social media because they find you relatable and authentic.
Showing up as your real self creates genuine connection even virtually.

ANECDOTE

Jera's Career Pivot Journey

Jera started as a stressed graphic designer with social anxiety and no clear purpose.
She pivoted through SoulCycle instructor to successful social media coach over five years.

ADVICE

Nurture Current Followers First

Focus on nurturing your current community rather than obsessing over follower growth.
Serving existing followers deeply makes your account more attractive to new people.

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In This Episode You Will Learn About:

Making virtual connections on social media
Picking a niche and diving in
Finding TikTok success
Nurturing your community
Focusing on your story
Writing powerful captions
Finding the strategy that works best for you

Resources:

Instagram: @jera.bean
thesocialmediasaloon.com

Show Notes:

Jera Foster-Fell has built a social media presence that she now leverages into a multi-six-figure business. She’s a master of social media marketing and personal branding, and she’s passionate about teaching others all that she knows. We talk about the struggles of starting out as a new brand online, testing things out, and building a community instead of a following. She knows what she’s talking about and you’re going to learn so much from her.

Question Highlights:

Why do people follow you on social media?
What was your story about being unhappy in your career?
Why are you blowing up on TikTok?
Why is nurturing your communities so important right now?
What are the tangible things you can do to nurture your community?
How do you break your strategy into a daily plan?
What’s important to know when you’re trying to put effort into your social media?
How do you deal with negativity online?

Guest Bio:

In five years, Jera went from drowning in a soul-sucking job with no defined purpose while suffering from social anxiety, to owning a multiple six-figure business and dominating the lifestyle sector of social media.

She has built her community of more than 175k followers on Instagram and 500k followers on TikTok, and has crowned herself the queen of pivoting (from graphic design, to SoulCycle instructor, to content creator, to Instagram strategist).

With her immense experience and success, Jera's current passion is teaching all that she's learned to others with her signature course, The Social Media Saloon, and with her one-on-one clients.

Jera coaches the ins and outs of creating your own personal brand online, the secrets to building a loyal and engaged community, and all the steps to take to use social media as a positive tool for your business.