584: Craig Robinson - The "Must-Have" Qualities For Coaching Excellence, Becoming a Better Listener, Learning From a Legend, and Thanksgiving Dinner With a Young Barack Obama

May 26, 2024

Craig Robinson, NABC executive director and former Knicks VP, shares recruiting lessons from Coach Carill, importance of listening, and President Obama's aspirations. Reflects on unity through sports, life lessons with Joe Madden, and finding fulfillment in the coaching journey.

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Introduction

00:00 • 2min

Exploring Coaching Qualities and Personal Anecdotes with a Basketball Figure

01:35 • 3min

Meeting Coach Carrell: A Life-Changing Encounter

04:32 • 12min

Finding Talent and Coaching Potential

16:45 • 17min

Reflections on Unity and the Power of Sports

33:55 • 24min

Exploring Life Lessons Through Sports and Wisdom with Joe Madden

58:02 • 2min

Expressing Gratitude, Building Relationships, and Partnering for Progress

59:37 • 2min

Finding Fulfillment in the Journey

01:01:15 • 4min

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Craig Robinson is the host of Ways to Win. He’s the executive director of the National Association of Basketball Coaches (NABC). From 2017-2020, he served as the VP of Player Development for the New York Knicks. Previously, he was a Division I head men’s basketball coach at Oregon State and Brown. He also is the brother of former First Lady Michelle Obama.

Notes:

What Craig learned from Coach Pete Carill about recruiting: There is a sales element to it. And one of the most important skills to develop is to become a great LISTENER. Ask questions, listen, and ask more questions. Curiosity is the ultimate form of respect. Coach Carill won over Craig’s dad because he was curious. That’s a good lesson for all of us.
President Obama (Craig's brother-in-law) said Craig’s discipline and diligence enhanced his presidential campaign. “Craig doesn’t profess to know the specifics of politics the way he knows the X’s and O’s of basketball, but I think what he does understand is the need to wake up every morning doing your best and having a positive attitude. And him communicating that to me was always very helpful.”
When (future President) Barack Obama was dating Craig's sister (Michelle), he told their family at Thanksgiving dinner that he had aspirations and a plan to be the President of the United States. It seemed crazy at the time, but he made it happen.
What are the "must-have" qualities to be a coach on Craig's staff?
- Connect with people
- Lifelong learning
- Curiosity
- Fill in gaps (be strong where Craig is not)
- Must be a good listener
What Craig looked for in a player when recruiting:
- Baseline talent (table stakes)
- 2-3 "bucket-getters"
- High IQ
- Flexible
After graduating from Princeton, where he played for Pete Carril and was twice named the Ivy League player of the year, Criag wanted to coach. Instead, he went to graduate school and succeeded in the financial world, including spending seven years as a vice president at Morgan Stanley Dean Witter. Then, he pivoted away and took an assistant job on Bill Carmody’s staff at Northwestern. That job eventually led Robinson to Brown, where in two seasons he overhauled the program with his work ethic, tough love, and relentless demands on his players. He put a dictionary in the locker room for players to look up the words he used, a tradition that has continued at Oregon State.
- What made him not immediately go into coaching? Pete Craill telling him to get a real job. It’s amazing the influence the people we look up to can have on us.
Craig's fondest memory?
- January 20, 2009. He went to President Obama's inauguration in Washington D.C. He then flew to a game on the west coast (as the head coach of Oregon State). And received a standing ovation from the visiting team's crowd as he walked out!