Marketing Against The Grain The #1 Turkey Marketing Campaign For Thanksgiving 2022
Nov 24, 2022
A creative company rises to the top by expertly tapping into Thanksgiving themes. Discover how the Butterball Turkey Hotline enhances customer connections while fostering brand loyalty. With a blend of humor, the hosts explore their culinary mishaps and discuss quirky treats like Thanksgiving pizza. They also dive into the fun misunderstandings surrounding holiday foods across cultures. Tune in for unique marketing insights and festive culinary traditions that can inspire your own strategies!
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Butterball's Turkey Talk-Line
- Butterball created a Turkey Talk-Line to help people cook turkeys.
- This hotline transformed them into the leading Thanksgiving turkey brand.
Understanding Customer Pain Points
- Butterball understood their customer's pain point: cooking anxiety, especially during holidays.
- They addressed this by offering support and building trust.
Branded Hotline Number
- Create genius branding by aligning your hotline number with your brand name.
- Butterball used 1-800-BUTTERBALL, directly connecting the two.