

Robert Chitester on Milton Friedman and Free to Choose
Sep 14, 2020
Robert Chitester, an educational entrepreneur and filmmaker known for his collaboration with Milton Friedman on 'Free to Choose,' shares fascinating insights into their partnership. He discusses the creative process behind the PBS series, emphasizing how unscripted moments captured Friedman's economic ideas in real-world contexts. Chitester highlights the importance of engaging storytelling in economics and reflects on Friedman's legacy of articulating complex concepts with charisma. Their friendship shaped how free-market principles were made accessible to a wider audience.
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Chitester's Path to Friedman
- Robert Chitester started in public television and became the general manager of an educational TV station.
- His involvement in PBS politics and a National Symposium on Science and Technology led to a meeting with Milton Friedman.
Evolution of Free to Choose Format
- Initially, Friedman envisioned the "Free to Choose" series as lectures with visuals.
- After five lectures, he realized this approach wouldn't work and adopted a more documentary style.
Friedman's Communication Style
- Milton Friedman's effectiveness as a communicator stemmed from his inexhaustible curiosity.
- This made discussions feel genuine and allowed him to connect economic principles to listeners' interests.