The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Building a Personality-Driven Brand on Social Media with Brad Powell [Thursday Standout Business Show]

Dec 26, 2023

In this podcast, Brad Powell, an expert in influencer marketing and content creation, discusses the evolution of influencer marketing, the power of storytelling in content creation, and the delicate balance between showcasing personality and avoiding bragging. They also touch on leveraging data and trends for impactful content, replicating in-person interactions on camera, using personal stories to connect with clients, and choosing the right social media platforms.

24:14

Creator website

Episode guests

Brad Powell

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Creating a marketing campaign that tugs at heartstrings allows for effective personality driven marketing that resonates with audiences and generates business.

Finding a balance between confidently showcasing accomplishments and the results of one's work, while remaining humble, creates an engaging and relatable brand image.

Deep dives

The Power of Personality Driven Brands

Personality driven brands have become increasingly popular, with consumers preferring to connect with individuals rather than entities. This trend has been shaped by the era of reality TV and influencer marketing. However, many business owners struggle to find the right balance between showcasing their personality and maintaining professionalism. The key is to create a marketing campaign that tugs at heartstrings, informs, entertains, and promotes the brand's offer or services. Striking this middle ground allows for effective personality driven marketing that resonates with audiences and generates business.

Introduction

4min

The Importance of Showcasing Talents and Results in Marketing

3min

Finding Authenticity through Data-Driven Content

3min

The Importance of Trends in Social Media Marketing

2min

Choosing the Right Social Media Platforms

11min

On this episode of The Savvy Social Podcast, I’m sharing my interview with Brad Powell on the Thursday Standout Business Show.

We had a great discussion on the evolution of influencer marketing, the power of storytelling in content creation, and the delicate balance between showcasing your personality while avoiding the "bragging" trap.

We also talked about the emotional connection behind successful storytelling and provided practical exercises for developing relatable content.

Join us as we uncover the secrets to building an authentic and engaging brand on social media.

In this episode of the podcast, we talk about:

Bragging Rights
Influencers, authenticity, and connecting with your audience
Leveraging data and trends for impactful content
Replicating the comfort of in-person interactions on camera
Using personal stories to connect with clients
The social media mirror

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

Special thanks to:

Brad Powell, host of Thursday Standout Business Show

Listen to the original episode here: https://awesomevideomakers.com/personality-brand/

Website: https://awesomevideomakers.com/

Follow Brad on social media: LinkedIn: https://www.linkedin.com/in/bradpowell/ Instagram: https://www.instagram.com/bradpowellvideo/ YouTube: https://www.youtube.com/c/bradpowellvideo

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/285

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