The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Building a Personality-Driven Brand on Social Media with Brad Powell [Thursday Standout Business Show]

Dec 26, 2023
In this podcast, Brad Powell, an expert in influencer marketing and content creation, discusses the evolution of influencer marketing, the power of storytelling in content creation, and the delicate balance between showcasing personality and avoiding bragging. They also touch on leveraging data and trends for impactful content, replicating in-person interactions on camera, using personal stories to connect with clients, and choosing the right social media platforms.
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INSIGHT

Evolution of Personality Brands

  • Personality-driven brands have evolved from celebrity endorsements to influencer marketing and now a middle ground of authentic connection.
  • Consumers prefer connecting with individuals rather than faceless entities online.
INSIGHT

Avoiding Bragging in Branding

  • Many hesitate to show personality fearing they'll seem boastful or "braggy," causing missed brand connection opportunities.
  • Authentic storytelling builds relationships gradually, much like dating, rather than hard selling immediately.
ADVICE

Leverage Data to Amplify Personality

  • Use platform data to identify which aspects of your personality and topics resonate most with your audience.
  • Experiment with different hooks and presentation styles, then amplify what gains engagement.
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