Why Best Seller / New Release Badges on Amazon are so Important - Honeymoon Implications

Apr 1, 2024

In this podcast, they discuss the importance of the New Release Badge on Amazon for boosting sales and reducing advertising spend. They emphasize the need for high sales volume during the launch period and offer strategies for pricing adjustments. A case study on launching smudge kits and maintaining high rankings is shared, highlighting the impact of the New Release Badge on immediate sales growth.

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Introduction

00:00 • 3min

Analyzing the Impact of Amazon Badges on Consumer Behavior

02:54 • 2min

Analyzing Sales Figures and Ranking Importance on Amazon

04:42 • 3min

Strategic Insights on Achieving Amazon Badges and Sales Success

07:18 • 3min

Maximizing Sales Impact with Number One New Release Badge on Amazon

09:57 • 2min

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The Amazon Agency That Gets Results → https://myamazonguy.com/

This video by Steven Pope, founder of My Amazon Guy, discusses strategies for maximizing success during a product launch on Amazon.

Here are the key points:

→ Importance of New Release Badge: Earning the "Number One New Release" badge can significantly boost sales and reduce advertising spend.
→ Target New Release Badge: Focus on high sales volume during the initial launch period to achieve the badge.
→ Research Category Sales Velocity: Analyze top sellers in your category using tools like Helium 10 to estimate the number of sales needed for the badge.
→ Price Adjustment Strategy: Launch at a competitive price to generate sales, then gradually increase the price after establishing momentum.
→ Case Study: Smudge Kits: Steven shares his experience launching smudge kits, achieving the New Release Badge, and maintaining a high ranking with price adjustments.
→ Amazon's Choice Badge: While valuable, the New Release Badge is considered more impactful for immediate sales growth.

#amazonseller #amazonbestseller #amazonsellertips

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Timestamps:

0:00 - Introduction: Importance of badges on Amazon.
0:16 - Bestseller vs. New Release Badge: Discusses the impact of each badge.
0:44 - How to Find New Releases: Explains methods for finding new releases on Amazon.
1:25 - New Release Badge Strategy: Importance of targeting the New Release Badge during launch.
2:20 - Amazon's Choice Badge Discussion: Briefly discusses Amazon's Choice Badge.
3:30 - New Release Badge Strategy Breakdown: Explains how to estimate sales needed for the badge.
3:52 - Using Helium 10: Mentions Helium 10 as a tool to research sales velocity.
5:38 - Case Study: Introduction of smudge kit launch case study.
8:22 - Smudge Kit Launch Results: Details the success of the smudge kit launch with the New Release Badge.
9:08 - Price Reduction Strategies: Discusses the impact of price adjustments on sales and ranking.
11:19 - Importance of New Release Badge: Recap on the significance of the New Release Badge.
11:42 - Conclusion: Calls to action and mentions upcoming videos.

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