Ep. 179, Four Email Changes To Make By January 28 (Don't Panic, Just Do It).

Jan 9, 2024

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Did you miss the statement that Google and Yahoo Released? No worries, we've got you. This is a moment where some marketers are stressing but this is a totally manageable moment for email, so don't freak out. We've got John Grimshaw, Monetization expert and CMO of Smart Marketer, on the show with a timely update that will set you on the right path. John will give you a 5-Task-Checklist that you need to get done ASAP.

You Will Learn:

How the Spam Filters Rules Are Changing With Gmail and Yahoo (and it's a good thing)
Why Spam Filters Are Your Best Friend (Not Your Enemy)
The ROI on email is going up over time. Email is not dying as a channel.
How to get Compliant (so you can continue doing what you do).

"These changes will roll out on February 1, so you need to be in compliance before that date. But you absolutely should not panic because when you do the four things I'm going to give you at the end of this episode, it should, if you're computer savvy, take you no more than 30 minutes (and if you're not so tech-savvy, it's going to take you no more than 60 minutes". John Grimshaw

LINKS

Mentioned In This Episode: https://easydmarc.com/

More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

Molly Pittman, https://mollypittman.com/

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer Courses, https://smartmarketer.com/courses/

The Smart Marketer Agency, https://smartmarketeragency.com/

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TIME STAMPS

01:14 Let's Address The Rumblings (and Panic) In The Industry

03:12 What Is Happening With GMail and Yahoo?

05:27 Email Is Not Dead In 2024

06:26 Are You Considered a "Bulk Sender"?

07:21 Authentication (Compliance and Records)

09:15 A Super Important Compliance Note for Klaviyo Users

10:27 The One-Click Unsubscribe

11:33 Your Spam Complaint Rate

15:49 Your 5-Task Checklist

17:27 "The only people that will suffer from this are the unprepared." Molly Pittman.