How a Good Team Can Help You Succeed with Ross Andrew Paquette Founder of Maropost

May 30, 2019

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Ross Andrew Paquette is the founder of Maropost. Ross founded Maropost in 2011 as an email service provider, but it quickly grew beyond the original vision and helps simplify customer engagement for companies across the board with their technology. They became one of the fastest-growing companies in North America, without ever raising funding. Maropost is trusted by companies like the Golden State Warriors, Mercedes Benz, Livestrong, and The New York Post. They are also working to make philanthropy more efficient, by using their technology to power non-profits. MaropostCares is a nonprofit focused on giving endangered species a second chance, restoring ecosystems through conservation initiatives.

Here’s a glimpse of what you’ll learn:

[2:20] Jeremy introduces his guest, Ross Andrew Paquette.
[4:00] What was the original idea for Maropost?
[7:30] Ross shares how he found his CTO.
[10:30] What Ross would go back and do differently.
[14:30] How to build a collaborative work environment.
[21:40] What has fueled the growth at Maropost?
[23:15] Top customers and success stories.
[27:30] What is the single customer view?
[33:20] Why did Ross and his team at Maropost decide to expand their products?
[37:40] Highlighting progress and value.
[40:15] Who is Maropost’s ideal customer? Do they have an acquisition strategy?
[43:50] What is Maropost Cares?
[48:30] A challenging moment for Ross.
[52:10] Proud moments along the way.
[54:00] Ross shares a customer success story.
[57:30] Closing thoughts.

In this episode…

What would you say is the most important factor in business success? Does it come down to having the right product or strategy? Could it be something else entirely? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Ross Andrew Paquette. In his conversation with Jeremy, Ross opens up about the original vision for Maropost, how the business grew, why getting a good team in place was key, and much more. If you want an inside look at how a successful business grew from the ground up - you are in the right place!

Where did you get your drive and inspiration from? Did you grow up with a chip on your shoulder determined to make a mark on the world, or did you have people who invested in you and cultivated your abilities? For Ross Andrew Paquette, it was watching and learning from his father - even at a young age. Ross’ father was a dentist who knew the value of working hard and delivering quality results - he’s taken that same work ethic to his work with Maropost. Remember - you have a unique role as a leader! You can lift people up and inspire them if you make an effort.

Is there a certain value or principle that looms large in your organization? If someone were to ask you - or better yet - if someone were to ask your team members what the number one value in your organization is, what would they say? At Maropost - Ross works hard to cultivate a good team environment. He believes that collaboration and teamwork are central to a thriving and successful business. As they say - the proof is in the pudding! Year after year, Maropost continues to grow in a positive direction while maintaining its core values. What can you learn from Ross’ journey with Maropost?

Following in that same vein of team building and collaboration - Ross points to the personal relationships that he has fostered with his customers as a key factor in Maropost’s success. Think about it - the businesses that go the extra mile and try to create that human connection are the ones that make a lasting impact. While your organization might not have the resources that Maropost has, you can start taking steps in the right direction to make your customers feel valued. What steps will you take to start that process?

What legacy will you leave? What long term impact of all your efforts with your company have? While it might sound odd to consider, it is helpful to start considering your long-term legacy if you haven’t already. Thinking about the legacy that he’ll leave behind - Ross decided that they should create Maropost Cares. Maropost Cares focuses on leaving the world better than before; it means giving endangered species a second chance; it means restoring ecosystems through conservation initiatives. Most importantly, Maropost Cares wants to leave a legacy of sustainability and responsibility. Make sure to check out the link to Maropost Cares located in the resources section at the end of this post.

Resources Mentioned on this episode

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