In this episode, Rion Willard dives into the world of podcasting for professional services firms with John Tyreman, the mastermind behind Red Cedar Marketing. John shares his journey from agency life to becoming a fractional marketing director, carving a niche in podcast marketing. Together, they explore how podcasts can position firms as thought leaders, strengthen client relationships, and generate new business.

Discover why podcasting is more than just a marketing tool—it’s a strategic gateway to powerful connections and conversations. John unpacks the essential elements of a sustainable podcast, the common pitfalls to avoid, and a smart method for selecting your first guests. He also reveals how to repurpose podcast content into a treasure trove of marketing materials.

This conversation is packed with insights that might change how you approach content creation forever.

• The surprising way a podcast can improve your negotiating power with clients.
• Why “friendly faces” are key to launching a podcast that thrives.
• The critical mistake most podcasters make in the first two minutes—and how to avoid it.
• How one architecture firm used a unique podcast strategy to showcase their designs like never before.

To learn more about John, visit his:

LinkedIn: https://www.linkedin.com/in/johntyreman/

Twitter: https://twitter.com/John_Tyreman

► Transcription: https://otter.ai/u/lOPIfIWFXIvW_881hdGi_z9kjoQ?utm_source=copy_url

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