A Discussion about Evidence-Based Management, OKRs and Other Metrics

Kurt Bittner from Scrum.org, an expert in enterprise solutions and co-author of an upcoming book on Evidence-Based Management (EBM), and Laurens Bonnema, a seasoned Scrum Trainer and agile consultant, dive into the intricacies of EBM and Objectives and Key Results (OKRs). They emphasize the need for feedback loops and outcome-oriented metrics, discussing how to effectively blend EBM and OKRs in decision-making. The conversation also highlights the shift from output-focused to customer-centered outcomes, enhancing clarity and motivation for all stakeholders.