Multiplier Mindset® with Dan Sullivan

Dream Big, Start Small To Achieve Unlimited Business Growth, with Andreas Wilhelmsson

14 snips
Sep 6, 2023
Andreas Wilhelmsson, started his first company at 17 and now grows sustainable food year-round. He discusses dreaming big and starting small, the importance of focusing on the customer, and seeking help from experienced individuals. He also talks about improving bag lettuce, expanding vertical farming, and enhancing capabilities for business growth.
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ADVICE

Dream Big, Start Small; Customer First

  • Dream big, but start small, taking little steps each day towards your goal.
  • Focus on the customer first, selling something before perfecting websites or marketing.
ANECDOTE

Targeting the Biggest Check Writer

  • Andreas approached Sweden's largest supermarket chain early on, asking how to become their main supplier.
  • This direct approach helped him secure a major customer despite his small, garage-based operation.
INSIGHT

Dangers of Early Success

  • Early success can be dangerous for entrepreneurs, leading to a lack of risk thinking.
  • Andreas's initial business struggles taught him the importance of seeking help and learning from others.
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