
Multiplier Mindset® with Dan Sullivan
Dream Big, Start Small To Achieve Unlimited Business Growth, with Andreas Wilhelmsson
Sep 6, 2023
Andreas Wilhelmsson, started his first company at 17 and now grows sustainable food year-round. He discusses dreaming big and starting small, the importance of focusing on the customer, and seeking help from experienced individuals. He also talks about improving bag lettuce, expanding vertical farming, and enhancing capabilities for business growth.
21:10
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Quick takeaways
- Approach business by finding what people are willing to pay for, rather than imposing your idea on the world.
- Dream big while taking small steps, start by selling to customers and build the business from there.
Deep dives
Finding the Biggest Check Writer
Andreas started his business by approaching the largest supermarket chain in Sweden and asking what it takes to become their main supplier, rather than imposing his idea on the world. This approach focuses on finding what people are willing to write big checks for, which is the key to creativity and innovation.
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