Writing effective blog posts or newsletters

In this podcast episode, the speaker discusses the importance of writing blog posts or newsletters that address the questions and problems faced by your target audience. The recommendation is to start by creating a list of 20 questions or problems that your audience is trying to solve. These questions or problems can serve as the foundation for your first 20 blog posts. Additionally, the speaker suggests using a post format that acts as a guide for readers, providing advice on topics like 'Read this before you hire a social media consultant.' This type of post allows you to showcase your expertise and differentiate yourself from others in the field.