HUNGRY. Nibbles 01 - How To Build Brands With Character That Actually Stand Out In Crowded Categories - Barry Darnell & Mike Johns
This episode is a wonderful collaboration with the design wizards and complete legends Barry Darnell & Mike Johns, co-founders of Analogue
**Thank me later, download the presentation deck here.
What ON EARTH ACTUALLY is a brand?
I ask all guests.
Fountains of wisdom surface
“Brand is what people say about you when you’re not in the room" - Ed Williams & Jamie Laing, Candy Kittens
"Brand is a personality” - Camilla Barnard, Rude Health
“Brand is a collection of people with aligned values” - Barry Darnell, &SODA
“Brand is an entity and how you show up” - Ellie Webb, Caleno
How to create a brand that palpably tickles consumers souls?
Sings and sparkles and gorgeously glows on shelf
Leaves consumers head-over-heels-in-love
Well,
Good News
The first HUNGRY NIBBLES episode with Barry Darnell & Mike Johns is NOW LIVE
Short, snappy, specific podcast episodes.
Barry and Mike, very kindly pulled together an accompanying deck.
Sommelier's Suggestion:
- Read the deck
- Listen to the podcast episode
- Reflect on your brand
Don’t scoff hastily. Absorb slowly. Enjoy irresponsibly
Still rather Hungry ?
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