FITLETE Radio | A Personal Training News and Fitness Industry Q&A Show

EP#23 Trainer Spotlight Series: Meet Jim(GYM) Ferris

Apr 4, 2025
Jim Ferris, a seasoned strength coach with over 23 years of experience, dives into the dynamic fitness industry. He humorously recounts a memorable moment with NBA star Allen Iverson during a preseason tour, showcasing the unpredictability of coaching. Jim emphasizes the importance of personalized training for men over 35, highlighting strategies to attract and retain clients through tailored workout plans. He also discusses the evolving landscape of online coaching and the value of ongoing education for trainers navigating today's fitness challenges.
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ANECDOTE

Playing Against Iverson

  • During a 76ers preseason game in Europe, Jim Ferris unexpectedly played against Allen Iverson.
  • The seemingly mundane drill turned into a viral ESPN moment, amusing Ferris's friends and family.
ADVICE

Client Retention Strategies

  • Create personalized fitness plans that fit clients' lifestyles, considering their goals and preferred activities.
  • Prioritize long-term sustainability over quick fixes, focusing on balanced training and enjoyment.
ADVICE

Client Assessment Process

  • Assess new clients by observing their movement quality and range of motion, not just measuring.
  • Start with simple assessments, focusing on how they move and load, then build a strong foundation.
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