

233) James Higgins - From Banker to Bedding | Journey into Ethical Entrepreneurship
Today’s conversation is with James Higgins.
James is Founder of Ethical Bedding and Ethical Calm.
After retired from the banking world, James has been on a business journey and is best known for his sustainable sleep wizardry with Ethical Bedding.
He describes himself as 90% Hippy and 10% Tarzan, and there’s lots to learn in this episode.
Including following your guiding principles to create a business you actually care about, overcoming early challenges both financial and supply chain related, identifying if a business is viable to go all in on, and
We also cover James’ experience on BBC Dragons Den and the pros and cons of a show like that.
Lastly, James has a suite of business ideas and plans from physical products to Digital and even consumables. I loved learning about his perspectives and insights on the different requirements in each.
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Connect with James:
LinkedIn - https://www.linkedin.com/in/james-higgins-ethical-bedding/
Insta - https://www.instagram.com/inbedwithjames/
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