203: From Canvas to Cash: Inside a Thriving Course Business Helping Artists Profit (featuring Cory Huff)
Jun 27, 2023
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Cory Huff, founder of theabundantartist.com, helps artists monetize their art. He shares his journey from a marketing job to creating The Abundant Artist and the struggle of leaving his day job. The podcast also covers the evolution of the online course business, staying up-to-date with trends, taxes, hiring struggles, and staying relevant by connecting with customers.
Regularly connecting with customers and understanding their needs ensures the creation of relevant and valuable content and offerings in an online course business.
Tax struggles can be a major challenge for online course businesses, requiring the need for careful financial management and professional assistance.
Diversifying revenue streams in an online course business, such as through one-on-one coaching and affiliate revenue, can contribute to overall financial stability.
Deep dives
The Importance of Online Courses
Regular people are finding success by creating and selling online courses. However, there is a right way and a wrong way to do it.
Interview with Corey Huff
In this episode, Jacques Hopkins interviews Corey Huff from TheAbundantArtist.com. Corey shares his experience and insights after running a successful online course business for the past 14 years, specifically in the art industry.
Staying Connected with Your Audience
The key to success in online course businesses is staying connected with your core audience. Engaging in regular conversations with your customers and understanding their needs and concerns ensures that you can provide relevant and valuable content and offerings.
Challenges with Taxes and Finances
One of the major challenges faced by the podcast host is tax struggles. After his wife fell ill and their taxes and finances became disorganized, they hired a CPA who failed to address certain tax obligations. They are still dealing with the consequences and finding taxes and complicated forms overwhelming.
Methods of Generating Revenue
The podcast host's business generates revenue through online courses, one-on-one coaching, and affiliate revenue. Online courses account for about 60-70% of the business's revenue, while one-on-one coaching serves both individual artists and artist organizations. A small portion of revenue comes from affiliate commissions earned through reviews of marketing tools for artists.
On this episode of The Online Course Show, host Jacques Hopkins talks to Cory Huff, founder of theabundantartist.com, about how he has been helping artists monetize their art through his courses since 2009. Cory shares his journey from a marketing job to creating The Abundant Artist and his struggle with leaving his day job to focus on his business. He also talks about the evolution of the online course business, staying up-to-date with the latest trends, and regularly updating his courses. The episode also covers taxes, hiring struggles, and how to stay relevant by regularly connecting with customers.
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