

#353: The Unexpected Benefits of Paid Ads (It’s More Than Just Leads)
Mar 11, 2025
Paid ads do more than just attract clients—they offer instant market feedback, allowing you to refine your approach. They can dramatically enhance your sales process by increasing engagement opportunities. You'll find newfound confidence in your pricing as you see clients respond. Moreover, paid ads boost your perceived authority, helping you stand out in a crowded market. Finally, they introduce predictability into your income, breaking the feast-or-famine cycle that many face. Even a short-term investment in ads can yield powerful long-term benefits.
AI Snips
Chapters
Transcript
Episode notes
Instant Market Feedback Benefits
- Paid ads provide instant market feedback by testing different messages rapidly to see what resonates with clients.
- This feedback is harder to get through organic social media, making ads invaluable for discovering effective hooks quickly.
Improve Sales with Ads
- Use paid ads to generate many sales calls and rapidly improve your sales process through experience.
- Follow up persistently with leads since paid ads make you invested in nurturing prospects to close more deals.
Pricing Confidence Through Testing
- Test pricing in sales calls to find the highest rates your market will accept without objections.
- Confidence in pricing grows as you repeatedly close clients at your chosen rates, boosted by more sales conversations from paid ads.