Red Beard Radio with Brian Keith #173: The 5-Step Big Brand Framework | Cassie Hanuscak
Business takes vision. You have that. Branding takes strategy. Let Cassie Hanuscak be your guide.
Cassie is a brand strategist and designer with almost 15 years of experience working with start-ups to large corporations. She is incredibly passionate about empowering thought-leading entrepreneurs with the brand clarity and consistency needed to thrive through her established 5-Step Big Brand Method™ for small businesses. You don’t need magic to build a big brand, but you do need a method. With the right guidance and resources, you can confidently build a strong foundation for your brand that primes you for unparalleled growth and success.
1:07 "A brand is how a company makes you feel." -Cassie Hanuscak
3:13 The three-circle Venn diagram method.
8:42 "You need colors that are aligned with your strategies and intentions." -Cassie Hanuscak
11:28 Part of Cassie's 5-step Big Brand framework.
14:29 "Get clear on your branding strategy and figure out why it is you do what you do." -Cassie Hanuscak
16:44 "Branding isn't about changing: it's about evolving." -Cassie Hanuscak
17:53 What a conversation with Cassie about your personal brand would look like.