Lock-In by HappyStack 🥞 How This 25 Year Old Built A $100k/Day Brand on TikTok | Daisy Kelly
Jun 11, 2025
Daisy Kelly, the dynamic 25-year-old founder of Glow For It, transformed her kitchen side-hustle into a booming beauty brand, raking in six figures daily on TikTok Shop. She dives into her journey from overcoming challenges to creating an affordable serum with clean ingredients. Daisy shares the secrets behind her TikTok success, including the impact of live streaming and customer feedback in shaping her brand. Her authenticity shines through as she emphasizes building a community and the importance of a strong, collaborative team to sustain growth.
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Consistency is TikTok Gold
- Consistency on TikTok is key; going live for at least three hours daily builds algorithm alignment and customer engagement.
- Increasing average watch time on live streams from 30 seconds to 5 minutes improves visibility and sales.
Personal Struggle Inspired Product
- Daisy Kelly turned her personal struggle with eyelash picking into a unique product idea.
- Her lash serum helped her regain confidence and also met a wider need in the market.
Overnight TikTok Success Story
- After posting an authentic introductory TikTok video, Daisy sold six weeks of product in 24 hours.
- She managed order packaging from her mom's kitchen while working a full-time teaching job.