How This 25 Year Old Built A $100k/Day Brand on TikTok | Daisy Kelly
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Harnessing TikTok Live for Brand Success
This chapter explores the strategic application of TikTok Live for enhancing brand promotion and driving sales, with insights from early live stream experiences. It emphasizes the potential of live streaming in the UK market, contrasting it with its proven success in Asia, and discusses key tactics for maintaining viewer engagement and retention. Additionally, the chapter highlights the importance of team collaboration and community building to create a relatable brand experience that fosters customer loyalty.
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