

Stop Calling Yourself a Thought Leader (Do THIS First) - With Brian Miller | Ep 358
114 snips Jun 26, 2025
Brian Miller, a former professional magician turned speaker and TEDx coach, shares insights on thought leadership. He emphasizes the importance of storytelling and how it builds credibility. Miller discusses the difference between visibility and value, urging experts to embrace vulnerability in predictions. He explores the art of persuasion through storytelling techniques, including misdirection akin to magic. Miller also highlights the need for clear messaging frameworks to engage audiences effectively, inviting reflection and deeper societal themes.
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Thought Leadership Defined
- To be a thought leader, make public and consistent assertions, judgments, and predictions.
- These three actions distinguish thought leadership from mere expertise or personal branding.
Be Bold in Assertions
- Be confident in stating your beliefs clearly without hedging language.
- People need certainty to follow someone who wants to lead.
Obvious Beliefs Can Lead
- Stating beliefs that seem obvious can still challenge and engage audiences.
- Different worldviews make explicit assertions valuable to spark conversation and leadership.