Breaking B2B - B2B Marketing & Demand Generation Podcast #398 Inbound Marketing has CHANGED (Allbound is here)
Aug 19, 2024
Jillian Als, VP of Marketing at Queue-it, dives into the transformation of inbound marketing and introduces the concept of Allbound marketing. She discusses the diminishing effectiveness of traditional inbound strategies and highlights the growing significance of peer-driven recommendations. Jillian emphasizes the need for collaboration among marketing, sales, and customer service for successful account targeting. She also addresses the evolution of demo calls and the importance of experienced personnel, alongside the integration of modern technology in marketing efforts.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 โข 3min
Navigating the New Era of Inbound Marketing
02:41 โข 5min
Navigating the Challenges of B2B Marketing in a Competitive Landscape
07:58 โข 3min
The Power of Allbound Marketing
10:44 โข 7min
Navigating Demo Calls in Inbound Marketing
18:05 โข 2min
Navigating Allbound Marketing Strategies
20:09 โข 15min