Breaking B2B - B2B Marketing & Demand Generation Podcast
#398 Inbound Marketing has CHANGED (Allbound is here)
Aug 19, 2024
Jillian Als, VP of Marketing at Queue-it, dives into the transformation of inbound marketing and introduces the concept of Allbound marketing. She discusses the diminishing effectiveness of traditional inbound strategies and highlights the growing significance of peer-driven recommendations. Jillian emphasizes the need for collaboration among marketing, sales, and customer service for successful account targeting. She also addresses the evolution of demo calls and the importance of experienced personnel, alongside the integration of modern technology in marketing efforts.
35:03
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Quick takeaways
- The evolution of inbound marketing necessitates the adoption of allbound marketing, focusing on collaboration across marketing, sales, and customer success teams.
- To stand out in a saturated B2B landscape, companies must prioritize authenticity, word-of-mouth, and adaptability in their marketing strategies.
Deep dives
Evolution of Inbound Marketing
Inbound marketing has evolved significantly, leading to the emergence of allbound marketing as a fresh strategy for B2B companies. Traditional inbound methods, once celebrated for their effectiveness, are now facing challenges due to heightened competition and the oversaturation of content. Authenticity in content creation remains vital, with a strong emphasis on understanding and targeting ideal customer profiles (ICPs). While content still plays a crucial role, marketers are encouraged to collaborate across teams to enhance customer journeys and foster genuine connections.
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