Millionaire University How to Use AI and Other Tools to Hire Your Next Employee I Jessica Miller-Merrell
May 11, 2025
Jessica Miller-Merrell, a digital recruiting pioneer and founder of Workology, shares her insights on modern hiring strategies. She discusses how to use digital assets like blogs and social media to attract top talent and the benefits of AI in streamlining recruitment. Jessica highlights the importance of clear job descriptions, setting up applicant tracking systems, and understanding compliance in hiring. She provides practical tips for new employers looking to build their dream teams without overspending on traditional job boards.
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Early Digital Recruiter Fired
- Jessica Miller-Merrell started using social media for recruiting as early as 2001, initially with dating websites.
- She was eventually fired because of her blogging, which pushed her into full-time entrepreneurship.
Measure and Test Recruitment Channels
- Use Google Analytics to measure sources and quality of job candidates from your online job postings.
- Explore one or two new candidate sourcing channels rather than spreading efforts too thin.
Leverage Existing Digital Platforms
- Post job openings in your newsletter, blog, and social media with a clear application method to avoid managing DMs.
- Use local Facebook groups to reach quality candidates and A-B test different job posting channels.