

David Axelrod Breaks Down Kamala Harris’s Messaging and Strategy
6 snips Aug 22, 2024
David Axelrod, former chief strategist for Barack Obama and current CNN commentator, shares his insights on Kamala Harris's political messaging and the dynamics of the upcoming elections. He discusses the Democratic National Convention and the transition from Biden to Harris, emphasizing authenticity in her campaign. Axelrod also analyzes the challenges of representation in leadership, particularly for women of color, and reflects on the evolving political landscape in a post-Trump world. His experienced perspective offers valuable reflections on strategy and voter connection.
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Energetic Transition
- Kara Swisher notes that Kamala Harris's quick and graceful handling of Biden's withdrawal energized Democrats.
- This evokes comparisons to the 2008 DNC, creating a sense of renewal and excitement.
Authenticity in Messaging
- Kamala Harris's improved performance stems from authentic messaging, embracing her identity as a prosecutor and attorney general.
- This contrasts with her 2019 campaign, where misguided advice led to an unclear message.
Harris's Charm
- Kara Swisher recounts how her initially skeptical wife was impressed by Kamala Harris's charm and political skill after meeting her.
- This highlights Harris's ability to connect with people on a personal level.