431. The Communication Mistake That Could Be Costing You $100K with Jason Raitz

Jason Raitz shares his journey from public speaker to communication coach and reveals how seemingly small changes in how we speak with (not at) people can dramatically impact trust, relationships, and revenue. Through powerful stories and practical advice, Jason shows how better communication isn't just nice to have - it's essential for business growth and client retention.

• Most leaders communicate out of fear, manipulation, or force for short-term results - but this approach eventually drives away team members and clients 
•  Effective communication follows the 20/80 principle: be fully present (10%), ask exceptional questions (10%), and genuinely listen (80%) 
• Your listening skills and communication effectiveness could be costing you $80,000-$100,000 a year and 8 hours of productivity every week 
• When you speak "with" people rather than "at" them, you'll build trust that naturally generates referrals and increases revenue

Jason Raitz is on a mission to help leaders speak with people, not at them. As President of Speak with People, he equips leaders with communication skills that build trust, foster loyalty, and drive growth. 

Since 1996, Jason has spoken at over 700 events, reaching more than 200,000 people. He also hosts the Speak with People Podcast, inspiring Leaders to refine their communication and deepen relationships. 

He and his wife have been married for 28 years and have 5 kids. They're huge advocates for adoption the rare disease community.

• [00:00] Welcome to the show!
• [04:22] Meet Jason Raitz
• [11:44] Being a Better Communicator
• [13:43] Words and Actions
• [23:06] Tips for Better Communication
• [28:04] Be A Story Collector
• [34:54] Why Communicate Better?
• [44:47] Connect with Jason
• [46:24] Outro

"Real influence isn't demanded, it's earned one meaningful conversation at a time." - Jason Raitz

"People will listen to you for a season if you communicate out of force. They will listen to you if you communicate out of fear, if you come down hard on them. But that only works for a short time." - Jason Raitz

"When you speak with people, you speak from a place of health. You speak from a place of trust, joy and collaboration. Like you want to get the absolute best." - Jason Raitz

"Healthy communication is oxygen for our relationships. And you just breathe life into people. The difference is astounding." - Jason Raitz

Free Communication Course

Find Jason Raitz online

Listen to the Speak With People podcast

Follow Jason Raitz on Instagram | Facebook | YouTube

Check out Ryan's resources (including his book, "Speak With People, Not At Them," releasing September 2025)

Find out more about 10xFILMMAKER  

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

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Check out the full show notes