Build a Better Agency Podcast
Episode 493 The Art of Transformative Leadership with Suzanna de Baca
Mar 17, 2025
In this engaging discussion, leadership expert Suzanna de Baca, who transitioned from Wall Street to CEO roles and now teaches at Iowa State University, shares her insights on transformative leadership. She highlights the importance of emotional intelligence and strategic thinking in today’s fast-paced world. Suzanna distinguishes between management and true leadership, emphasizing the need for clear communication and vision to inspire teams. With practical advice, she encourages leaders to foster engagement through dialogue and adaptability, ensuring their organizations thrive.
44:14
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Quick takeaways
- Effective leadership blends technical skills with emotional intelligence, fostering a culture of growth and innovation in agencies.
- Establishing a clear, shared vision and engaging employees in dialogue enhances their commitment and alignment with organizational goals.
Deep dives
The Importance of Leadership in Agency Growth
Effective leadership is critical for the growth and sustainability of any agency, regardless of its focus or size. Leaders must embody the vision and inspire team members to align their efforts toward common goals, especially during times of transition or uncertainty. As the podcast discusses, today's leaders are required to adopt both technical skills and emotional intelligence to navigate rapid changes in the business environment. This blend of capabilities enables them to engage their teams more successfully and cultivate a culture that promotes growth and innovation.
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