Build a Better Agency Podcast

Episode 493 The Art of Transformative Leadership with Suzanna de Baca

8 snips
Mar 17, 2025
In this engaging discussion, leadership expert Suzanna de Baca, who transitioned from Wall Street to CEO roles and now teaches at Iowa State University, shares her insights on transformative leadership. She highlights the importance of emotional intelligence and strategic thinking in today’s fast-paced world. Suzanna distinguishes between management and true leadership, emphasizing the need for clear communication and vision to inspire teams. With practical advice, she encourages leaders to foster engagement through dialogue and adaptability, ensuring their organizations thrive.
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INSIGHT

Leadership in Constant Change

  • Today's leaders must navigate constant change and disruption.
  • This requires adaptability and strategic thinking in a crisis-like environment.
INSIGHT

EQ for Effective Leadership

  • Effective leaders combine classic technical skills with emotional intelligence (EQ).
  • EQ includes strategic thinking, adaptability, relationship building, listening, and empathy.
INSIGHT

Leaders vs. Managers

  • Managers execute the vision; leaders set the vision and inspire teams.
  • Leaders must communicate the vision's purpose and importance, like branding.
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