The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs The Most Profitable Local Business Everyone Overlooks ($70K/Month) ⏐ Ep. #196
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Jul 16, 2025 In this conversation, Alex reveals how he tapped into a hidden market with forestry mulching, turning a $5K investment into over $500K in just a year. He shares innovative marketing techniques using YouTube and targeted ads to capture local demand. The discussion also covers the balance between investing in heavy equipment and financing options, as well as mastering lead generation strategies that boast impressive close rates. Plus, a sneak peek into a new idea involving a remote-controlled land-clearing robot adds an exciting twist!
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Personal Need Sparks Business Idea
- Alex bought a wooded five-acre property but could not find local brush clearing services.
- This lack of providers sparked his discovery of a market opportunity in forestry mulching.
Use Content Marketing to Educate
- Use content marketing, specifically video and YouTube, to educate and market obscure local services.
- Start with existing demo videos to create ads if you lack original footage.
Combine YouTube & Meta Ads
- Combine local keyword targeted YouTube videos with Meta ads to capture and convert local leads.
- Meta ads interrupt social feeds, driving attention to videos that clarify and reinforce your service's value.