#93 - INTERVIEW: Peter Fader, Wharton Professor and Bestselling Author

This week's episode is sponsored by: CRAVER

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Peter Fader is a sought-after public speaker, a bestselling author, and a celebrated marketing professor at The Wharton School at The University of Pennsylvania. He's a pioneer when it comes to "customer centricity" and something he calls CLV - "customer lifetime value." He founded a company called Zodiac many years back, which he then sold to Nike. (They then used the analytics company to help them pivot from B2B to B2C and it has changed the trajectory of their company. You can read about their move from 2017 on. You can here about that HERE.)

On this week's episode Peter is sharing his work on this material, explaining how it applies to companies large and small, and then finally drills down to provide a sort of playbook for restaurants. This is one of the most thrilling interviews I've ever done and I hope you all get as much out of it as I did. 

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IMPORTANT LINKS:

Purchase Peter's book, CUSTOMER CENTRICITY

Follow Peter on Twitter

Find Peter on LinkedIn

Learn more about his new company, Theta Equity Partners

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If you want to record a message for our 100th episode, I hope you'll click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 10 seconds or 5 minutes. Help me share your story:

CLICK THIS LINK

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Happy listening,
Chip Klose

P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need