People Magic: How to Build a $1M Community Community Should Not Be A Grind
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Jan 3, 2025 In this episode, Amanda Goetz, former Head of Brand for The Knot and community-building entrepreneur, discusses her journey from marketing to creating meaningful connections. She emphasizes the importance of genuine relationships over transactions in business. Amanda also shares insights on balancing personal and professional roles while maintaining intention. She encourages entrepreneurs to redefine success by fostering authentic connections, particularly in a post-COVID world, and stresses the need for holistic support among solopreneurs.
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Emotionally Connected Marketing
- Emotionally connective marketing turns transactional moments into meaningful brand experiences.
- Amanda’s hardest time, a divorce, deepened her approach to building self-love and connection in marketing.
Community-Driven Wellness Startup
- Amanda launched House of Wise, a CPG wellness gummy company focused on women's sleep, stress, sex, and strength during COVID.
- Despite being a product company, it was driven by community with engaged "wise women" members supporting each other.
Host Instead of Hero
- Be a host, not the sole hero, in community building by connecting members to each other.
- Introduce members with shared interests to foster meaningful, peer-to-peer relationships and engagement.