My First Million #20 - Reinventing The Autograph
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Oct 23, 2019 Steven Galanis, Founder of Cameo and advocate for personalized fan engagement, discusses how his platform is revolutionizing celebrity interactions. He explains that selfies and shout-outs are taking the place of traditional autographs, forging emotional connections between fans and their idols. The conversation highlights Cameo's challenging launch, its rise amidst celebrity culture, and the shift in how we celebrate fame in the digital age. Galanis delves into the transformative power of social media on talent discovery and audience engagement.
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Selfies: The Modern Autograph
- Selfies are the new autograph, replacing traditional signed memorabilia.
- This shift reflects how people share experiences in the digital age.
The Cassius Marsh Video
- Steven's co-founder, Martin, an NFL agent, gave a client a personalized video from a player.
- The client, a huge Seahawks fan, cherished the video more than interactions with bigger stars.
Authenticity over Production
- Cameo videos are intentionally casual and authentic, shot on cell phones.
- This raw approach resonates more with fans than polished, professional productions.