From humble origins as a one-page website with a Paypal button, Funky Christmas Jumpers is now 11 years old and one of Ireland’s most famous e-commerce stories.

Fabio is extremely open with his story and reveals how he turned his back on the lucrative world of software engineering to set up his own company.

We learn what it takes to start and grow one of Ireland’s most recognisable e-commerce brands. With his window to make sales only running for a few months, Fabio lets us in on the secrets he uses to scale up a business rapidly in a short space of time.

From physical threats to having cups of tea with Niall Horan, Fabio lets us in on the secrets to the ultra-competitive Christmas jumper world!

Prior to chatting with Fabio, I had no idea he appeared on the UK version of Dragons Den. He reveals the truth behind Dragons Den and what really goes on behind the scenes.

He also outlines the tools required to start and scale a successful e-commerce store.