Outbound Labs: Theme 3-Newest Experiments - Experiment: LinkedIn - Blank invite vs. Content in connection request

At Predictable Revenue, we're working on outbound sales for multiple clients across multiple channels targeting multiple industries. As such, we're always seeing what works and what doesn't and hearing about the latest trends from others doing the same. We've found that too often, outbound sales initiatives are driven by instincts and gut feeling. We wanted to remove this and take an experimental approach to test new ways to reach sales prospects so we can provide clear and reliable results around what does work and what doesn't. To do this, we set up Outbound Labs at the beginning of the year. Since then. We've run well over 50 experiments and have found some pretty convincing, surprising, and often cool results. As such, we wanted to share these findings with you and also equip you to be able to take more of an objective approach to testing how you can get the best results in your outbound.

We'll be publishing 1 experiment per week: https://predictablerevenue.com/outbound-labs-newest-experiments

Founded by Aaron Ross, of the award-winning, bestselling book Predictable Revenue, we teach companies how to double or triple (or more) new sales. Our framework was conceived at one of the most successful startup companies – Salesforce.com. In a few short years, use of our "Cold Calling 2.0″ framework helped increase Salesforce.com's recurring revenues by $100 million, and continues to help double their enterprise growth today.

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