Ryan Hashemi is the Founder & CEO at Snowball, an agency that helps scale top brands on Youtube. Prior to launching Snowball, Ryan built Jubilee Media to 14 million subscribers & 5 billion views with his YouTube expertise.

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[00:01:12] How to make the best piece of content.

[00:01:57] Building Jubilee Media.

[00:03:25] First successful concept at Jubilee.

[00:06:51] Why MrBeast tried poaching the Jubilee team.

[00:09:15] Using a first principles approach.

[00:10:28] Approach to making videos at Jubilee.

[00:12:39] How to decide what’s a good idea.

[00:15:38] Worst ideas at Jubilee.

[00:17:48] The numbers behind Jubilee.

[00:20:54] Downsides of advertising money.

[00:22:16] Focusing on YouTube.

[00:24:48] Being early on YouTube.

[00:26:31] Breaking through algorithms.

[00:28:31] Having a unique POV.

[00:30:18] Brainstorming for MONEY TALKS.

[00:34:22] Leaving Jubilee to start Snowball.

[00:38:44] Making money at Jubilee.

[00:40:25] Misconceptions about raising money.

[00:41:40] Goals for Snowball.

[00:45:15] Being a kingmaker in today’s media landscape.

[00:47:39] Pitching a dream client for Snowball.

[00:53:01] What to include when pitching a brand.

[00:54:16] How much Snowball charges clients.

[00:56:23] Critiquing packaging for MONEY TALKS.

[01:03:05] Strategies for titles & thumbnails.

[01:05:01] Hot takes on money & social media.

MONEY TALKS with Jesse

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How Jubilee Turned 5 Billion Views Into a $50 Million Business