Gym Owners Create $190,000 Revenue Stream—Here's How They Did It

Adding new programs to your gym is a great way to increase revenue. But there's only so much an owner can do.

So how do you add programs without getting burned out? If you hire staff to run them for you, how do you pay them and still make a profit? And how do you find the right person to make a program successful?

Peter Brasovan is a co-owner of NapTown Fitness, an Indiana gym with multiple revenue streams that together gross over $1 million a year. The key, he says, is intrapreneurialism: when one rock-star staff member starts a program under the mother business' umbrella.

Here, Peter—a Certified Two-Brain Mentor—unpacks the system. You'll learn how intrapreneurialism differs from entrepreneurialism, how to choose your champion intrapreneur, what you should—and shouldn't—do to ensure success and how intrapreneurialism can help you make more money.

Links:

NapTown Fitness
The $1 Million Gym Built by Two Guys Who Once Rationed Paper Towels
Wodify
AGuard
Join the Gym Owners United group on Facebook
Free Tools
Book a Free Call

Timeline:

2:22 – What is an intrapreneur? 

6:21 – How intrapreneurialism benefits employees and employers.

14:17 – From yoga class to $190,000 yoga empire: NapTown Fitness’ first experiment with intrapreneurialism.

21:25 – What not to do: going too big too fast.

25:19 – Why your intrapreneur’s values need to be aligned with your gym’s.

27:07 – How intrapreneurialism turned NapTown’s long-unsuccessful kids program into a $60,000 success.

30:44 – The importance of defining—and redefining—success.

34:17 – Characteristics of rock-star intrapreneurs.

42:17 – It’s not autopilot: The importance of mentorship, leadership and communication.

49:23 – Taking off the training wheels—and letting go.

51:54 – Work backward to set the right financial goals.

54:14 – Three simple steps to starting an intrapreneurial program at your gym.