Masters of Scale

Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen

Oct 18, 2023

Maayan Cohen, CEO of Hello Heart, shares her experience leading a digital health company in Israel during wartime. She discusses the emotional and logistical challenges of supporting her team amid crisis, emphasizing the need for compassion and resilience. Cohen highlights initiatives designed to aid employees, particularly regarding children's safety, while navigating the harsh realities of conflict. She advocates for greater empathy and action in response to humanitarian crises, reminding us of the profound human cost of war.

25:22

Episode guests

Maayan Cohen

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Navigating the challenges of running a business in a conflict zone while prioritizing employee safety and well-being.

Establishing an aid and logistics center in the office to provide support and supplies for employees affected by the conflict, emphasizing the importance of finding meaning in work.

Deep dives

Leading a Team in Crisis

Mayan Cohen, CEO of Hello Heart, shares her personal experience leading her team during the conflict in Israel. With employees in the strike zone and others called up for military service, Mayan discusses the challenges of caring for her team and finding meaning in their work amidst the ongoing violence.

Intro

2min

Navigating Crisis: Leadership Amid Conflict

9min

Navigating Crisis: Leadership in Conflict

9min

Navigating Uncertainty: Resilience Amidst Conflict

4min

The Importance of Speaking Up in Times of Crisis

3min

In the midst of conflict and turmoil, Hello Heart CEO Maayan Cohen leads her team with compassion, resilience, and a commitment to justice. In this special episode of Masters of Scale Rapid Response, Cohen describes navigating the unprecedented challenges of running a business in Israel while the country is at war, all while prioritizing the safety and well-being of her employees and their families. This episode does contain descriptions of specific acts of violence that may be disturbing. Please take appropriate care.

Read a transcript of this episode: https://mastersofscale.com/

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