Masters of Scale Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen
Oct 18, 2023
Maayan Cohen, CEO of Hello Heart, shares her experience leading a digital health company in Israel during wartime. She discusses the emotional and logistical challenges of supporting her team amid crisis, emphasizing the need for compassion and resilience. Cohen highlights initiatives designed to aid employees, particularly regarding children's safety, while navigating the harsh realities of conflict. She advocates for greater empathy and action in response to humanitarian crises, reminding us of the profound human cost of war.
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Attack in Israel
- Maayan Cohen, flying to a conference, learned of the Hamas attack from her CTO.
- One of her pregnant HR team members, Rotem, sheltered for 30 hours with her kids amidst the violence.
Vegas to Tel Aviv
- Cohen describes the surreal experience of being in Las Vegas while her team was under attack.
- She quickly returned to Israel, prioritizing her team and family's safety.
Action Over Despair
- Cohen emphasizes the importance of action over despair in times of crisis.
- She opened an aid center at her office, supporting both employees and soldiers.