
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs 242: Why Growth Feels Harder in 2025 (And What Actually Changed)
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Nov 12, 2025 Growth in online business is feeling tougher, and it’s not just in your head. Dr. Destini Copp discusses why traffic and engagement have nosedived and the critical mistake of using disconnected tactics. She emphasizes that individual perspective is now the key differentiator. The Creator's Growth Flywheel is introduced as a five-stage model to create predictable growth. Learn how to attract, engage, nurture, retain, and inspire advocacy from your customers, plus a quick diagnostic tool to pinpoint your biggest growth opportunity!
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The 2025 Business Reality Shift
- Online business feels harder because consumer behavior and attention have shifted since 2021.
- Your existing pieces often work but lack the structure to compound growth.
Attention Moved Off Websites
- Discovery now happens where audiences spend time, not on your homepage.
- Relying on driving traffic to your site and hoping for conversions will feel invisible.
Perspective Beats Generic Content
- Generic content is being commoditized by AI that answers surface-level questions.
- Your judgment, perspective, and lived experience are now the differentiators.
