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GEN C: Live from Consensus: Brands Using the Metaverse for Social Good
Jul 1, 2024
Industry leaders from Walmart and Niantic discuss how brands are utilizing the metaverse for social good at Consensus. Topics include virtual initiatives, celebrity tokens, media licensing in AI landscape, and leveraging immersive technologies for positive impacts. The podcast highlights Walmart's ventures, innovations at Cannes Lions, and the importance of engaging Gen Z through technology.
41:58
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Quick takeaways
- Roblox expands marketplace for creators, fostering sustainability through digital item testing.
- Niantic democratizes AR creation with accessible tools, promoting physical movement and social interaction.
Deep dives
Roblox: Enabling Creator Empowerment and Future E-Commerce Opportunities
Roblox is opening up new avenues for creators by expanding the marketplace for digital items, allowing more creators to publish and sell items that resonate with the vast community. This approach aims to create an ecosystem for research and development that curtails waste and fosters sustainability, as digital items can be easily tested and adopted before transitioning into physical products.
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