Scaling DTC Profits by Optimizing Contribution Margin

In this enlightening episode of the Free to Grow CFO podcast, join host Jon Blair, as he dives deep into the world of scaling Direct to Consumer (DTC) brands with profitability at the forefront. Our special guest, Thomas Gleeson, co-founder of StoreHero, shares invaluable insights on achieving marketing efficiency, profitability, and positive cash flow. Discover Thomas' personal journey that led to his co-founding StoreHero, a revolutionary product helping brands pinpoint their successes and pitfalls in ad spending. From discussing the landscape of e-commerce and targeted marketing strategies to exploring the significance of contribution margin, this episode is packed with essential knowledge for anyone looking to scale their DTC brand sustainably. Tune in to gain a comprehensive understanding of how StoreHero is making a significant impact in the e-commerce world and how you can apply these insights to your own brand.

Meet Thomas Gleeson

Thomas Gleeson is a co-founder at StoreHero! StoreHero is a cutting-edge tool for ecommerce brands and agencies to combine their ecommerce, marketing and finance data to cut out the noise and focus on what really matters - PROFIT!

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00:00 Welcome and Introduction to Thomas Gleeson

02:51 The Journey to StoreHero: Thomas's Background

05:34 The Evolution of E-commerce and Marketing Efficiency

15:11 Understanding Contribution Margin in E-commerce

22:17 The Importance of Aligning Marketing and Finance

27:11 Exploring Dynamic Marketing Strategies

27:35 Case Study: Impact of Pricing and Ad Spend on Profitability

33:38 Maximizing Profit: A Deep Dive into MER and ROAS

44:52 Leveraging StoreHero for E-commerce Profitability

52:15 Final Thoughts and Recommendations