Are We In a Newsletter Bubble?

Episode Description: 

In this episode, Matt and Ryan discuss the current state of newsletters and delve into the debate of whether there is a newsletter bubble. They address the concerns about the saturation of newsletters and the need to stand out in a competitive market. The discussion also focuses on the changing landscape of newsletter monetization, particularly the shift from CPM-based pricing to a cost-per-click model. They emphasize the importance of building an engaged and valuable audience and explore the potential for acquiring newsletters as a growth strategy. 

Episode key topics and timestamps:

Introduction and Podcast Overview

(00:26) Purpose of the podcast, discussing newsletter building, growth, and monetization 

Discussion on the Newsletter Bubble

(00:43 - 00:06:26) Debate on the existence of a newsletter bubble and address common concerns 

(06:27 - 00:17:40) Analysis of the monetization challenges and evolving advertising models 

Acquisition and Transfer of Newsletters

(19:00 - 00:25:00) Importance of acquiring and merging newsletters to expand audience and grow lists 

(25:01 - 00:28:11) Process and strategies for successfully transferring subscribers and maintaining engagement 

Newsletters as a Growth Strategy

(28:12 - 30:14) Highlighting the value of newsletters as marketing funnels and effective communication channels 

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• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.