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On Branding Podcast

Build A Big Brand On A Small Budget with Faisal Siddiqui

May 1, 2023
Guest Faisal Siddiqui, an expert in building big brands on small budgets, discusses the challenges of scaling profitably with performance marketing, reaching potential customers, and strategies for brand marketing and performance marketing. Topics include unique messaging, appearance, customer acquisition cost, brand marketing for non-purchase moments, video advertising, targeting brand advertising, frequency, static graphics, and marketing effectiveness.
15:46

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Differentiating ads both in message and appearance is crucial for effective marketing.
  • A mix of brand marketing and performance marketing is recommended for scalable and profitable growth.

Deep dives

The Importance of Differentiating Ads

Creating ads that are different both in terms of message and appearance is crucial for improving the effectiveness of marketing. Brands need to go back to their original brand strategy and visual identity to figure out what sets them apart and creates distinctiveness.

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