

*RSA Preview* 1Password’s Jeff Shiner on balancing B2B and B2C customers in a rapidly evolving tech landscape
Apr 15, 2025
Jeff Shiner, CEO of 1Password, shares insights from his journey leading the company from 20 to over 1,200 employees. He discusses the evolution of 1Password from a personal project to a comprehensive identity security solution, emphasizing the importance of product quality, customer feedback, and strategic funding. Shiner also dives into the challenges of monetizing AI in a competitive landscape and the significance of clear communication in remote operations, all while balancing the diverse needs of both B2B and B2C customers.
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1Password's Humble Origins
- 1Password started as a one-month project by two couples to solve e-commerce site login challenges.
- It grew from a personal tool to a widely used password manager and security solution globally.
Balancing Consumer and Business
- 1Password balances consumer and business customers by recognizing the integrated security needs of individuals at home and work.
- Consumer accounts create a flywheel effect supporting B2B growth and overall security success.
User-Centric Security Philosophy
- Security tools must provide clear benefits to users to drive adoption rather than just add friction.
- Employees are people first, and security solutions must respect their needs in both personal and work contexts.