

From selling shoes to selling domains – DNW Podcast #543
Jul 14, 2025
Daniel Koleshchuk, a senior associate at Hilco Digital Assets, shares his journey from flipping bike parts and sneakers to high-end domain brokerage. He discusses the art of spotting market opportunities and the importance of premium domains for businesses. Koleshchuk emphasizes the need for authentic communication about domain value and critiques industry jargon. He also highlights how, even in an AI-driven world, memorable domain names remain essential for online identities, showcasing their enduring significance amid digital evolution.
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Early Flipping Successes
- Daniel used his knack for sales early by flipping bike parts and sneakers in high school for profit.
- He collaborated with friends to quickly secure and resell limited sneaker releases before bots dominated.
Educating Businesses on Domain Value
- Many business leaders underestimate the strategic value of a strong domain name and its impact on marketing and trust.
- Educating decision makers about domain benefits is key to unlocking domain name investments.
Find the Internal Champion
- Identify and reach out to an internal champion within a company who understands the domain's value.
- Research decision makers' backgrounds to find those familiar with strategic domain importance.