Why Google Is Re-Ranking Your OLD Content? #1663

[00:25] Today’s topic: Why Google Is Re-Ranking Your OLD Content?

[00:29] When you produce content, its ranking can fluctuate over time.

[00:59] Some content, like events, is timebound but other things are evergreen.

[01:37] Keep things updated and fresh, even just the videos, images, and UX.

[02:09] You have to think about whether you are creating the best experience possible.

[02:22] Look at the keywords on old posts and see how they rank.

[02:45] That’s it for today!

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