Roger McNamee takes on big tech

In 'Zucked,' Roger McNamee provides an intimate reckoning with the catastrophic failure of Facebook's leadership to address the damage caused by the platform. The book begins with McNamee's realization that Facebook is being manipulated by bad actors and his subsequent frustration with Mark Zuckerberg and Sheryl Sandberg's unwillingness to address these concerns. It chronicles the events leading up to and following the 2016 presidential election and the Brexit referendum, highlighting Facebook's role in these events. McNamee, an early Facebook investor and mentor to Zuckerberg, argues that Facebook's practices of invasive surveillance, data sharing, and behavior modification are foundational to its success but highly detrimental to public health and democracy. The book is both a personal narrative and a broader critique of the tech industry's lack of civic and moral responsibility.