The GaryVee Audio Experience Where Is Social Media's Prime Real Estate?
Oct 24, 2019
This engaging conversation delves into the evolution of social media platforms and the critical strategies needed for entrepreneurs today. Discover how organic reach is dwindling and why understanding digital real estate is essential. The discussion highlights the importance of adapting to the dynamic landscape, with TikTok and LinkedIn emerging as key players. Listeners also enjoy a light-hearted chat about sports ownership dreams, particularly with the New York Jets. A must-listen for anyone looking to navigate the ever-changing social media terrain!
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Episode notes
Leverage Organic Reach
- Focus on platforms with high organic reach, like TikTok and LinkedIn.
- These platforms offer opportunities to gain visibility without "deserving" it, similar to early Twitter, Facebook, and YouTube.
Platforms Evolve
- Social media platforms evolve, so focus on the underlying behavior and adapt.
- Don't get attached to specific platforms; instead, learn from each one.
Platform Lifespan
- Social media platforms have a lifespan, some longer than others.
- Take advantage of opportunities while they last, and don't complain when things change.