Vitor Peçanha (Rock Content): Killing the Term "Content Marketing" and the Emergence of Creativity and Strategy

Mar 3, 2023

49:39

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Adapt or perish is a famous quote known to many. But how is it applicable to the marketing and growth of a company?

In a constantly changing world, companies that are able to adapt to new trends and technologies stand the highest chance of thriving compared to those which fail to adapt. This episode features, Vitor Pecanha, a renowned marketing leader, to discuss the ongoing technological changes in the world and how content companies can best strategize and benefit from the changes.

Vitor discusses how he copied ideas from the US, redesigned them to suit the Brazilian market, and started a leading marketing firm in the Southern American region. He also dives into the hot topic of AI and shares his thoughts on how companies can make the best use of the current developing and trending technology.

Vitor Peçanha is a renowned marketing leader in Brazil, known for his innovative strategies and entrepreneurial spirit. He is the co-founder and former CMO of Rock Content, a leading content marketing company in Brazil.

Vitor is also a sought-after speaker and thought leader, sharing his insights on marketing and entrepreneurship at conferences and events around the world. He is passionate about using technology and creativity to solve complex business problems and drive innovation in the marketing industry.

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