The Next Big Idea Daily

Triumph of the Yuppies

Jul 24, 2024
Exploring the transition of yuppies from idealistic hippies to career-driven individuals obsessed with wealth and social status in the 1980s, influencing urban living trends. Delving into the growing divide within the baby boomer generation and the emergence of yuppies as a response to economic challenges. Examining how yuppies embraced capitalism, business language, and influenced the cultural mindset towards money in the 1980s.
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