What are Facebook's Advantage+ Audiences, how do they work, and should you use them? In this episode, I'll break down what they are, the capabilities of them, and my thoughts on them so far.

If you want to see a very visual breakdown of this, then I HIGHLY recommend you watch the episode on Youtube, as it'll give more context to what I'm talking about! 🙂

Check Out Our Advantage+ Shopping Video Here

Here are some key moments from the episode:

00:00 - Intro to Facebook's Advantage+ Audiences
00:30 - Advantage+ Audiences and AI in Targeting
01:40 - Meta's Performance Claims
02:50 - Advantage+ vs Other Campaign Types
06:30 - Setting up Advantage+ Audiences: A How-To Guide
09:10 - Advantage+ Audiences vs Broad Targeting
10:10 - Should You Use Advantage+ Audiences?

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TEA 97: What are Facebook's Advantage+ Audiences & Should You Use Them